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About
Azena (formerly Security & Safety Things), a Bosch IoT startup based in Munich, builds an open platform for camera-based security solutions. The platform enables developers and companies to create and deploy applications in the field of smart security.
The website plays a key role in communicating the platform’s value and supporting both users and partners.
Problem
The existing HubSpot CMS website had grown inconsistently over time, with a large number of redundant and poorly structured templates. This made content management inefficient and error-prone.
In addition, the site lacked responsiveness, accessibility, and consistent UI/UX patterns, resulting in a suboptimal experience for both users and content editors.
Approach & Implementation
The focus was on simplifying the system, improving usability for both visitors and editors, and creating a scalable, maintainable structure.
Reduced the number of templates and introduced a more modular structure to simplify page creation and long-term maintenance.
Developed flexible, consistent content modules that can be easily reused, reordered, and customized by editors.
Refined the visual design and interaction patterns to create a clearer, more consistent user experience across the site.
Rebuilt layouts to ensure the website works seamlessly across all devices and screen sizes.
Improved accessibility to make the website usable for people with disabilities and aligned it with modern standards.
Enhanced loading times and overall performance based on Google Lighthouse recommendations.
Implemented on-site SEO improvements to increase visibility and improve search engine rankings.
Standardized and simplified the frontend codebase to reduce complexity and improve maintainability.
Worked closely with the internal project manager and designers to align requirements, discuss progress, and iterate on new ideas.
Results & Impact
The result is a significantly more structured, accessible, and high-performing website.
Editors can now create and manage content more efficiently thanks to a flexible module system, while users benefit from a consistent, responsive, and accessible experience. The improved technical foundation also supports future growth and scalability.
Screens from the Project
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